Day 0: Preparation
The week actually starts before the first day. Preparation is key to making your Sprint week a success. With our Sprint Homework form we gather all the information we need to kick off the Sprint.
Day 1: Kick-off workshop
In the Kick-off Workshop, our Funk-e Consultant joins your project team to discuss topics, target audiences and your goals. Once we all agree, our consultant interviews people from your audience to double check on details.
Day 2: Employee Journey workshop
Once we’re sure we have the right information; we decide which audience needs what information and what kind of media to be successful. This way, we can create employee journeys for each audience and a media plan around them.
Day 3-5: Concept development
Together, we create the concepts for all the media in the media plan! With brainstorms and live sketching we bring the key products in your campaign to life.
Day 5: Journey presentation
At the end of day 5, we show you the results and concepts from our sprint. In just one week, you can see your entire campaign, from first introduction to last instructions.
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Mini Consult homework form
Right people, right time
Fill in Sprint Homework form
The last details!
Step 1: Fill in the Mini Consult homework form
Before we start with your sprint, we join you in a Mini Consult to discuss the key elements of your project. Together with your project team you provide the topic, problem, message and target audiences, three days for the Consult.
Step 2: Do a Mini Consult with a Funk-e Consultant
Our consultant joins you and your project colleagues for about 90 minutes to review the details you’ve sent us. So we can make sure we understand your problem and message.
Step 3: The right people at the right time
Everything will be developed in that one sprint week, so invite at least three colleagues from your team. Like someone who knows a lot about the content and who can make key decisions. Or someone from brand, as we’ll be working with style elements, too.
Step 4: Fill in the Sprint homework form
This form includes all the content you’ll discuss in your Sprint Kick-off, like subtopics, available channels and planning priorities. Review this with your project team, send it over five days before your sprint and you’re ready to go!
Step 5: The last details!
The sprint will require your full attention, so make sure everything else is covered. If you’re coming to us, ask us about directions and hotels. If we’re coming to you, make sure you reserve a room for the week and register us as visitors. This way, we can use every second to focus on delivering a great campaign!
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