Funk-e Blog
Welcome to the Funk-e blog! Here, you can find out latest blogposts about internal communication, change management, trends, industry news and more.
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How Internal Branding Supports Employee Engagement & Innovation
Being able to identify with a company becomes more and more important, especially for young generations of employees. It's no longer about simply finding a job and staying in it for a couple of years. But how can you possibly make sure that new and old generations of employees can identify with a...

How Company Values Keep Employees Engaged During Growth
Whenever a company is growing fast, things change. Not only for the management team, but especially for the employees who must adapt to the new circumstances and the ever-growing team. At the same time, you want to make sure to keep those team members who've been there from the start. But how can...

How to Use Personas in Internal Communication
When it comes to personalized marketing, there is one thing marketers simply cannot go without: personas. By using them, they get to know their target audiences bette...

How to Successfully Communicate Digital Transformation in Health Care
Digital transformation. Although most people link it to commercial companies optimizing processes by digitizing them to stay ahead of their competitors, it's actually everywhere. Even in health care! Digital patient files make it easier to share patient related data with specialists or other doct...

How to Communicate to a Fully Remote Workforce
Working remotely has been a constant for most of us lately. When the pandemic first hit the world in early 2020, we all had to get used to working from home, moving meetings from meeting rooms to online calls and communicating fully online instead of face to face. But the trend of working remotel...

6 Books About Internal Communication You Need to Read in 2022
New year, new resolutions! Ours will be the same as 2021: Improve the internal communication strategy of our clients on the long term to make sure they reach their employees with the right message at the right time. Sounds pretty easy, doesn't it? Well, we couldn't have done it without reading so...

Why you need to benchmark your internal communication
Ever heard a wise person tell you to first look at the situation at hand before digging right into solving a problem? Well, we certainly have. After all, benchmarking a situation before acting is the only way to know if your activities have actually improved or changed the status quo. If you don'...

How to Communicate more Efficiently with the Right Internal Communication Media
When it comes to media for internal communication, most people think of an email that is being sent to all employees, a message on the intranet or a short note on the blackboard. But how come there are so many more (and more efficient) communication media in marketing? These media can also be use...

How to Communicate Digital Transformation Internally
Almost every company faces digital transformation from time to time. From digitalizing processes to improve the customer experience to lowering the amount of administrative tasks for employees by implementing a new software, digital transformation always requires your colleagues to change their w...

Apple Mail Privacy Update and its Effects on Internal Communication
Internal communication without email campaigns? Almost impossible! Although we always say that you need to look for alternatives to reach your internal target audience with your message, email remains a very important channel for some of them. And it's a good one, too. After all, it gives you the...

How to Communicate a New Safety Program Internally
Dangerous substances, heavy tools or other risky situations can occur regularly in certain jobs. And if that is the case, it's very important to put the safety of all employees first. That's why many companies have safety programs in place: A set of rules that needs to be followed by everybody at...

Why You Should Start Your Own Podcast for Internal Communication
Making a podcast isn't new. It's a trend that appeared over the past years and it seems that it's here to stay, at least for now. Have you ever thought of making your own podcast? If not, it's about time you do! And we are not talking about one for your external target audience. Because while a p...

5 Tips to Make Your Internal Communication More Efficient
Have you ever received one of those generic emails sent to all employees announcing some big change within the company? Did you read it thoroughly and did it motivate you or did you just quickly scan the email and then delete it? Most likely, it was the second option, wasn't it? That's the proble...

Best Digital Internal Communication Tools 2021
So, you're about to launch your new internal communication campaign. You've been working hard for months to get all the right content and ensure your messaging is perfect for your target audience. But how do you know what digital tools are right for you to manage and share your campaign on? There...

How to Inspire Your Employees With Every Message
As an internal communicator, you have a really tough job. You need to convey a lot of important information and get all your colleagues to consistently pay attention. But when they're often so busy, how can you grab their attention and inspire them to take action?
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Why Your Internal Target Audience is the Most Important One
Communication is all about the audience. Once you know who you are talking to, you know how to address them. That's why in marketing, you analyse the group of people you want to reach and you call them your target audience. You find out as much as possible about them, and then you adapt your cont...

Why You Should Use Visual Storytelling in (Internal) Communication
Have you ever wondered why rules in public spaces are often expressed in little images rather than a text? It's not only because that way it's easier to understand for people from other countries speaking other languages (although that is a nice side effect). It's mainly, because visuals are easi...

Why You Should Avoid Buzzwords in Internal Communication
We all know them: Managers who use lots of buzzwords in every presentation. It sounds important, as if they really know what they are talking about, right? Actually, no. Those buzzwords might sound cool, but they mostly don't mean a lot. That's why they are called buzzwords. And by using them, yo...

How to Create a Successful Internal Communication Campaign
If you work in a large organisation, getting your message across clearly to your entire internal target audience can be pretty tricky. How can you possibly get your message to the right people at the right time and through the right channel? There's no doubt that this task is a challenging one. T...

How to Measure the Success of Your Internal Communication
With the recent shift to remote working, Internal Communication has become more important than ever. But how successful are we at actually measuring it? Even now that a majority of businesses are working digitally, we are still limited with the same methodologies and tools used for internal commu...

Why You Really Need an Internal Communication Strategy
Not having an internal communication strategy is like constant firefighting. You just reply to whatever issues come up that affect your company, communicating adhoc with your employees whenever necessary. However, this can stress them, which might lead to less engagement. That's why you really ne...

Checklist for Internal Communications During a Change Project
When a company is undergoing change, there are mostly communication and marketing plans to communicate the change to an external audience. However, in a time of working remotely and fast market developments, innovation is crucial to be able to stay ahead of the competition. Therefore, the interna...

How Internal Communication can Reduce the Stress of Your Employees
Change within a company doesn't simply mean the introduction of a new system or process. It often also includes change in daily business for employees - and if the change isn't communicated accordingly, it can cause stress or be demotivational for them. Especially in times that stress and insecur...

Our Attention Span is not Endless
Gaining the attention of your target audience and leaving a lasting impression with content is the daily business of communication experts and marketers. But how can you get the attention of your employees in the daily storm of information and emails they receive?
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How to Make Your E-learning Effective
E-learnings are pretty popular: The e-learning market is growing by 1.1 billion euros, according to the e-learning monitor from Multiscope. This doesn't really come as a surprise as e-learning is a great way to improve oneself. And development is certainly necessary in a constantly changing world...

Why Internal Communication Should be on the Agenda of the Management Team
For years, companies have not been paying enough attention to internal communication. While employees are the best ambassadors a company can have, for some reason they just never became a priority in communication plans. Even in the middle of a global pandemic, there are still companies believing...

Internal Communications in Change Management: Start with Asking Why
The biggest challenge in change management is to communicate the right message to the right internal target audience at the right time by using the most effective channels. After all, if you want your employees to accept the change and work with it, you need to communicate your message successful...

Why Microsoft Viva is the Next Step in Internal Communication
With SharePoint, Microsoft has shown that they understand the importance of internal communication for years. However, with the introduction of Microsoft Viva, the company takes it to the next level. The new solution prooves that internal communication is way more than simply publishing a short m...

Why Your Own Employee is the Success Factor of Your Change Process
Innovation is necessary to stay ahead of the competition. Therefore, companies that are working smart and efficiently when it comes to digital transformation will eventually win in the (near) future. From AI to the Internet of Things, from blockchain to digital assistants, all these developments ...

Why Internal Marketers are the New Communication Heroes
COVID-19 has shaken up our business as usual and still keeps us busy. But it did not only have negative aspets - the virus also brought some opportunities. Look at some mega trends such as sustainability, the sharing economy or global digitalization that have been accelerated by the pandemic. All...

What the US Elections Taught us About Change Management
How to infleunce the behaviour of a group of people? This is not only crucial when you want to become the president of the United States, but also the ultimate question when it comes to change management. When a company faces a change process, there is a lot to learn from the US elections.
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