Reach more customers with these launch tips!
Explaining is step 1.
Step 2 is getting the right message across.
Now that you have your animation, the trick is to reach as many people as possible from your target group. This is always challenging, which is why Funk-e has provided some free tips to help you. Need more information? Our consultants are always happy to help!
Stay up to date with the latest explanation tips and tricks!
1. Put the animation online
So, your animation is ready! Now it's time to distribute it and that starts with putting it online. Who would have thought? But where is the best place to put it online? And what should you take into account?
1.1 Upload the animation to YouTube
Even if you only want to put the animation on your website, it's useful to upload the video to YouTube. Having an entire video loaded on your homepage can take a long time, and of course you don't want your visitors to wait. With your video on YouTube, you can easily embed your video to your website and load it directly. YouTube videos are also very easy to share on social media! Not a fan of YouTube? Not a problem, there are many alternatives such as vimeo.com and wistia.com!
1.2 Choosing a good title
A good title is absolutely essential for people to be able to find your animation! Nobody searches for vague terms such as 'transparent solution' or 'flexible platform'. So you need to make sure that your title concretely describes what happens in the animation. For example, a summary sentence from the script: "Product A: all your documents in once place". Or a description of what is being told: "How does Product A work?". Clarity is always paramount! Always pick the most clear title even if it doesn't sound as exciting.
1.3 A clear description
For the description under the YouTube video, the same applies as for the title; make it clear! If possible, describe what happens in the video. This will make it much easier for people to find your animation. Do you have multiple animations? Make sure that the descriptions are consistent or structured in the same way. YouTube recognises this and will also recommend one of the other animations to people who have seen your animation.
1.4 Tags, tags, tags
YouTube is a giant search engine, just like Google. Relevant words in the title and description help enormously and the tags at the bottom are the icing on the cake. Here are a few simple tips to help set up your tags:
(A) Begin with the tags that are relevant to your story. What is explained in the animation?
(B) Add tags with common spelling mistakes (people often make spelling mistakes while searching!).
(C) Use a keyword tool for even more relevant keywords.
1.5 Upload the animation to your website
If you have put the animation on YouTube, the next step is to add the animation on your website. But there are a few important things to keep in mind:
(A) Embed the animation from YouTube on your website. Adding the animation on YouTube drastically increases the discoverability of your website! (YouTube is from Google)
(B) Display the animation in a prominent place, ideally at the top of your homepage!
(C) Don't let the video play automatically, people generally find this annoying.
2. Distribute your animation
Whether you want to attract new customers or inform a specific target group. It's all possible with an animation! We've made over 5,000 productions, so here are a few tips we've learned along the way:
2.1 Always have your animation ready at hand
So someone asks about your awesome new product, time to show the explanation animation! But perhaps your internet connection is slow, or your animation cannot be found on YouTube. And before you know it, the person asking has already left. Always make sure that you have the explanation animation downloaded onto your phone or tablet. We deliver a smaller .mp4 file as standard, which is perfect for keeping on your portable devices. So if anyone ever asks you what you are doing, not a problem! Explanation animation ready at hand.
2.2 Put a link to the animation in your email signature
And ask your colleagues to do the same!
2.3 Add the animation to the newsletter
Adding a video to a newsletter can enormously increase the number of people who click through! However, adding a video file to your newsletter makes it quite large, so your newsletter may end up in the spam folder. To prevent this, it is best to add an image or screenshot of the animation with a link to the page where you have uploaded your animation.
2.4 Show the animation at trade shows
Having a stand at a trade show is a great way to reach your target audience in a targeted and personalised way. This makes it the ideal moment to show your explanation animation! Unfortunately, many trade fairs will not allow you to play video with sound on, and even with the ones that do, often it's too loud and busy in the hall to really hear what's going on. Fortunately we make audio free explanation animations with subtitles! These versions are perfect to run on your screens at a trade fair all day long so that you never miss an opportunity to talk with a potential lead.
2.5 Spread the animation via social media
Social media can be the ideal way to spread your animation to a large, international audience for a very low cost. Ask your colleagues to share the animation to help spread it even further! Want to reach even more people? You can sponsor your post on social media channels such as Facebook and LinkedIn to increase the audience you reach!
2.6 Use your professional network
In addition to your colleagues, ask partners to place the animation on their website and social media.
1,000+ happy Funk-e customers.
Struggling to reach your target audience?
Struggling to inform your customers in an engaging way? We're always happy to help! Just give us a call on +31 (0) 10 413 27 34 or fill in the contact form below.