Infographics trends of 2019.
What has changed with infographics this year?
In 2019, humans are already processing over one hundred thousand words every single day, five times more than thirty years ago! On top of our work, we already have so much to process so it can get overwhelming easily and often results in an information overload. Fortunately, information discrimination has also become much more efficient. A good example of this is infographics; they divide up large, complicated topics into smaller, clear chunks of information.
One of the greatest benefits of infographics comes from the illustrations. Texts without illustrations are less attention-grabbing, which is less than ideal if you're sending an important message. Accompanying your text with illustrations ensures that all your instructions are followed properly. Just think, how difficult would it be to try and put together a tent without any images? In addition to giving instructions, you also need your target audience to creating lasting memories of your message. Generally, people only remember 10% of what they hear, 20% of what they read and 80% of what they see. So if you really want your message to be memorable, it's safer to use visualisations.
How can you do that? With this year's infographic trends!
2. Hand-drawn illustrations
Do you have your own style? Or perhaps you would like to make your infographic more personal? Then drawn illustrations are the way to go! These types of illustrations give the infographic its own unique identity and personality.
3. Retro human illustration
Your infographic may require you to depict specific people or characters from within your company. The retro human trends is a great way to show specific characters with a Funk-e retro twist! With snazzy features such as rectangular heads or green skin, retro has definitely made a comeback in 2019!
Interested in using an infographic?
Struggling to find ways to reach your audience in an engaging way? We're always happy to help! Just give us a call on +31 (0) 10 413 27 34 or fill in the contact form below.