The target group is aware that the topic is relevant for them personally.
Some topics are impossible to explain in a single animation or infographic. For example, when a topic is very complicated and just doesn’t fit, or because the target audience varies wildly. Some may already know quite a lot and want to get into more detail, while others may still need and introduction. In that case, you don’t send everyone the same info, of course! You’ll need a campaign! But what is it?
A campaign is a series of explanatory products that are presented to your target audience at different times through various channels. It doesn’t just look at which information is relevant, but also takes into account the order in which the information is shared. In addition, campaigns don’t just improve people's knowledge; it also shows you how to apply it.